You’ve probably been seeing these all over — somewhere between a barcode and a Rorschach Test.

Some people call them “3D Barcodes.” The official name is QR CODE and they are really, really cool — both for you as a consumer and for your business.

Here’s how it works:

• Download a QR READER to your smartphone. (Our favorite is RED LASER.)
• Open the application when you see a QR Code.
• Snap a photo of the QR Code
• Let the magic happen!

Yes, I know what you’re thinking right now: But Andy, just what kind of magic are you referring to?

Without ruining the surprise completely, QR Codes work like hyperlinks. As such, you can be directed to a website, a YouTube video, etc.

As you can imagine, the real world and business applications are very cool… a movie poster at a bus stop with a QR Code linking to a video of the trailer, etc.

Look out for more blog posts diving into some fun ways to use the codes and amazing and beautiful designs people are doing with QR Codes (turning them into art!)

Stay tuned