Social Media vs. The Holiday Season

It’s that time of year again!  Everyone’s favorite time of year.  Fall fashion, holiday parties, gift giving, uncontrollable eating, being surrounded by loved ones, and not to mention a little time off from work if you are lucky.  If social media is a part of your personal marketing or branding efforts to grow your business, […]

4 Things Every Successful Social Media Marketer Already Has in their Routine

#1.  Relationships that never stop growing Blossoming business owners understand that the foundation of building a successful brand presence is a combination of your interactions between a very large range of people, such as, fellow employees, potential customers, competitors, influential social media experts, close friends, superiors, and the people that teach you the basics of getting […]

How You Can Work Less and Get More Done

  The following list contains 10 things that successful people do to find balance on the weekend and to come into work at 110% on Monday morning.   1. They Disconnect Disconnecting is the most important weekend strategy on this list, because if you can’t find a way to remove yourself electronically from your work […]

Twitter Replaces “Favorites” with “Likes”

Twitter has finally made the transition from using “favorites” to using “likes”. The favorites option will now be a red heart which signifies liking a post. The social media company made comments claiming this change is an effort to simplify the user experience to attract new users. Apparently a star is less intimidating to new […]

W.W.C.D. What Would Your Customer Do?

How many independent business owners do you think really, TRULY understand their customers on a personal level?  I mean really getting down to the nitty-gritty of who your potential buyers are.  Where do they shop?  What do they wear?  What T.V. shows do they watch?  What books do they read at night?  Who do you think they will vote […]