New Facebook Audience Optimization Feature Means Big Engagement Improvements

Facebook now has a feature called Facebook Audience Optimization which is currently rolling out to English-language pages in select categories. With this new feature, you can specify the audiences most likely to engage with each of your Facebook Business Page posts based on interests. You can also restrict who sees your post by age, gender, […]

Big News about Periscope—The Live Streaming App!

Do you remember in one of our previous blogs, “2016 Social Media Predictions and How You Can Apply Them to Your Business”, we talked about the power of live-streaming videos from your mobile to social media and how it would be the next big thing in 2016?! Well, we’re here to give you a brand […]

Facebook Introduces Work Chat

Facebook has recently launched a chat app for businesses. Currently in the testing phase, Work Chat will be used to expand into the corporate market. Work Chat has not officially launched, but you can find it in the Google Play store limited to specific companies for private testing. Since its launch in January, Facebook reports […]

10 New Features in 2016 That Prove Facebook Wants To Be Your Everything!

Can you imagine your life if you didn’t use Yelp, Google, Uber or Amazon? Well, Facebook wants this to become a reality! In 2016, Facebook plans to borrow the best features from other popular services in order to become your one-stop-shop for all of your needs! Here’s how Facebook wants to become more like your […]

2016 Social Media Predictions and How You Can Apply Them to Your Business

Our friends from Social Media Examiner reached out to 14 social media pros and asked them what the top social media predictions will be for 2016. We’ve taken these predictions and put our spin on it by grouping them into what we see as four common themes. More importantly, we end with our take on […]