15-Second or 60-Second Videos For Instagram??! The Choice is Yours
Have you ever created a video on Instagram, hoping, wishing, and dreaming that you could make one that lasts longer than just 15 measly seconds?! Well, you’re not alone! Instagram just announced today that they will be rolling out a feature which allows you to create a video of up to 60 seconds for the […]
4 Ways to Create Engaging Social Media Content That Will Generate Interest in Your Brand
Let’s face it: Social media marketing can be tricky at times. First, you need to grapple with the latest social media algorithm changes so that your posts reach the right people at the right time (you can find out more about Facebook’s recent algorithm tweaks and what it means for your business here). Then, you […]
Updated Version of the Smaller-Screen iPhone Emphasizes Product-Driven Approach to Sales
What’s the DNA of your company, and how do you pitch it to your customers? Are you product-driven, or business (customer)-driven? And why is that important? Business Insider reports this week that Apple—the consummate product-driven company—is expected to announce a new iPhone with a smaller screen, running counter to its large-screen predecessors. Analytics have shown […]
Major Updates from Pinterest Means Game Changer for Small Businesses
Yesterday, Pinterest released a new set of advertising management tools for small businesses that were only made available previously to Partners. The ad manager includes: bulk-editing features, ad purchase by credit card, and the ability to monitor and track the success of an ad campaign more closely. In addition to releasing the ad manager, Pinterest […]
Facebook Takes a Whole New Turn When It Comes To Business-Consumer Communication
Over the last few weeks, we have seen BIG changes from Facebook in the way that businesses can now communicate with consumers. Just last week we discussed a recent change that allows businesses to send paid ad messages directly to consumers. However, I think it is important to take a step back and identify the […]