Instagram has changed a lot since we started using it in 2022. Here’s what we learned about best practices for using the platform in 2023 and beyond.
While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need to achieve your goals are shifting. Keep reading for a list of best practices that will help you succeed on the platform in 2023 and beyond.
Instagram marketing best practices
1. Set clear goals
Instagram is the perfect place to start building your social media marketing strategy.
You’ve heard this from us before, and you’ll hear it again: every great social media marketing strategy begins with a solid set of clear, measurable goals.
Are you planning to use Instagram to build brand awareness? Drive product sales? Engage with your community? Maybe all of the above? What you want to get out of Instagram will determine what you should put into it. Think about how the platform’s various surfaces – feed posts, Reels, Stories – can contribute to real business goals.
2. Post at the right time
The best time to post on Instagram is 11 a.m. on Wednesdays, according to research. For Reels, it’s 9 a.m. and 12 p.m. Monday to Thursday. Keep in mind that the average Instagram business account posts 1.71 main feed posts per day.
That’s a good place for you to start. But to find the most effective time to post for your particular account, you’ll need to understand the Instagram habits of your particular audience.
3. Schedule your content in advance
If you’re new to Instagram, then you may not be aware of the best times to post. It’s a great idea to plan ahead and create content in advance. Once you know what time works best for your business, you can start planning and creating your content in advance, then scheduling it to post at the appropriate time.
This allows you to create quality content in dedicated blocks of time, which maximizes your creative resources. It also gives you the breathing room to edit and review your content thoroughly before it goes live.
Multibrain helps you post consistently with no effort. It allows you to schedule your posts to Instagram, Facebook, Twitter, and Pinterest and you can see the complete picture of your social posting schedule in one content calendar.
4. Engage with your followers
Instagram is a social network, not a broadcasting service. That means your followers will expect you to engage with them and feel like they have a community. If you want people to engage with your Instagram content, you’ve got to get engaged yourself.
When you’re first getting started, it’s easy to reply to DMs and comments on your own. As your following grows, it can become overwhelming to keep up. At this stage, it’s a good idea to bring in some tools (and team members) to help manage your Instagram communication.
5. Show your human side
Reels that show a person have a 25% higher clickthrough. They’re not the right format for stuffy product videos. Be dynamic and show real humans using your products. Get your team involved. Show a little personality. Be human and have fun.
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