50 Creative Instagram Captions + Tips for Eye-Catching Captions

It’s no secret that Instagram is a visual-first platform. So many brands trying to use the platform spend hours creating amazing content but still fall short of their goals for social media engagement. The secret key? Clever and enticing captions.

Why Are Captions Important?

Instagram captions are the secret key to boosting social media engagement and, in turn, your presence on the platform. With a creative caption, you can show your audience your brand’s personality, educate them a little more about your offerings, and spur them to action with network marketing. 

The most important thing to consider with a social media caption is engagement, whether through wit, intelligence, or usefulness — this approach will help you succeed on Instagram. More likes, comments, and shares will help your content appear on the “For You Page” of people interested in pages and content like yours. Having content appear organically in front of new audiences can boost your following and social selling efforts.  

Helpful Instagram Caption Tricks

When crafting your perfect Instagram caption, it’s essential to keep it relevant to the post while inviting your audience to hit that “read more” button. For that reason, the first line of your caption is what matters most. Ensure that whatever is directly below your image will be snappy, creative, and enticing.

Once you’ve got that “hook,” you can add additional information that might be useful or educational for your social media audience. Don’t forget to include a call to action. You’ve got a reason for posting, so don’t be afraid to share it. 

While the maximum length for a caption is 2,200 characters, you should still aim to keep it short and sweet. You also have the opportunity to include up to 30 hashtags, which should be relevant to your content and ideally be short and easy to type. Choosing the right hashtags allows network marketing to work magic, bringing your content to audiences who have recently explored similar hashtags. 

50 Creative Instagram Captions

Here are a few thought starters for Instagram captions that’ll catch your audience’s eyes while scrolling. 


  1. “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

  2. “It’s kind of fun to do the impossible.” – Walt Disney

  3. “The only place where success comes before work is in the dictionary.” – Vidal Sassoon

  4.  “Keep your face always toward the sunshine, and shadows will fall behind you.” – Walt Whitman

  5. “To live is the rarest thing in the world. Most people exist, that is all.” -Oscar Wilde

  6. “Change is inevitable. Growth is optional.” -John Maxwell.

  7. “What is done in love is done well” -Vincent Van Gogh

  8. “Courage is contagious.” -Brené Brown

  9. “Do the best you can until you know better. Then when you know better, do better.” — Maya Angelou

  10. “If you really look closely, most overnight successes took a long time.”  — Steve Jobs

Song lyrics

  1. Girls just want to have fun.

  2. Started from the bottom, now we’re here.

  3. Hey look ma, I made it.

  4. Didn’t they tell you that I was a savage?

  5. I could build a castle out of all the bricks they threw at me.

  6. Hello, it’s me.

  7. The new me is really still the real me.

  8. Harder, better, faster, stronger.

  9. It’s me, hi, I’m the problem it’s me.

  10. If I was you, I’d wanna be me too.

Idioms & sayings

  1. All that glitters isn’t gold

  2. Dressed to kill

  3. Good things come to those who wait

  4. Go the extra mile

  5. My cup of tea

  6. Once in a blue moon

  7. Practice makes perfect

  8. Put your best foot forward

  9. All work and no play

  10. Love is blind

Selfie captions

  1. I woke up like this

  2. Hashtag no filter

  3. But first, let me take a selfie

  4. A selfie a day keeps the doctor away

  5. This is my good side

  6. Oh hey there

  7. Maybe she’s born with it

  8. Glowing

  9. Be yourself; there’s no one better

  10. Eyeliner sharp enough to kill

Funny captions

  1. Oops, caught you staring.

  2. Praying to the algorithm gods.

  3. My FYP is the only one who really understands me.

  4. No selfie control.

  5. Catching flights, not feelings.

  6. Fluent in sarcasm.

  7. Can we not adult today?

  8. I’m not lazy; it’s called selective participation.

  9. Reality called. I hit decline. 

  10. We put the ‘we’ in ‘weirdos.’

More Instagram Tips

If you want more advice on maximizing your Instagram content for social selling and network marketing, Multibrain is here to help. Follow us on Instagram for quick tips and tricks or specific advice — or feel free to reach out to us directly. 

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