While you may have mastered tweeting, creating Facebook groups, or sharing your favorite new picture on Instagram, you may not have mastered one of social media’s greatest tools: going live. Going live on each individual platform is a bit different, but essential for connecting with your audience and drawing attention to your business or page. Here are six of the best tips for going live on Facebook, Twitter, or Instagram.
- Know what you want to talk about before going live. While going live can be a great opportunity to answer questions from your fans or talk about what you’re doing as it happens, you should have a general idea of what you want to touch on in your live video. Make sure that whatever you choose as your focus is the most important part of your live.
- Plan an outline! If you’re someone who wants a specific guide before going live, writing an outline might be your best bet. Clearly state the points you want to hit in your video and write in cues for actions like screen-sharing or demonstrating how to use a product.
- Be personal. Going live is offering your fans an inside look into your life in real time. Don’t put on a persona or try to masquerade as something you’re not! Share something about yourself, or even tell a story to add that one-on-one feeling.
- Team up with a friend. If going live makes you nervous, try finding a friend to help you out! Sometimes having someone by your side can make any situation a little less daunting. Try practicing with a friend beforehand until you feel comfortable enough to broadcast by yourself.
- Test your connection. Sometimes wireless connection can be unreliable. Try using online wireless speed tests to ensure you are set and ready to broadcast. You could even go live randomly to make sure you know how to use the tool.
- Be flexible. Make sure you’re ready for anything that could happen. Maybe your dog won’t leave your lap or the first few times you try to get your live stream started, it isn’t going through. It’s important to remember that no matter how many times you go live, the unexpected could happen, but in no way does it ruin your live video. Roll with the punches and keep on creating, your fans will always understand.
How will you use these tips for your social media? Let us know in the comments!