Black Friday Marketing: 7 Social Media Post Concepts

Are you brainstorming for your Black Friday social media strategy? Recognized as a major shopping event, Black Friday presents an opportunity for brands to engage their audience with unique marketing approaches.

Consider integrating a mix of appealing visuals, clever taglines, interactive videos, and partnerships with influencers. These suggestions and examples will help your Black Friday posts on social media shine.

7 Innovative Ideas for Black Friday Social Media Posts

Gear up for the festive shopping rush with these creative ideas for Black Friday posts on social media. They’re designed to boost sales and generate excitement about your brand.

Instagram, known for its visual appeal, is an ideal venue for broadcasting your attractive Black Friday deals. Below are some inspiring examples:

1. Holiday Showcase by Nicole Miller

Nicole Miller’s Black Friday post highlighted their glamorous winter collection with exclusive snippets from their festive season photoshoot.

2. Time Warp with Swoveralls

Swoveralls created an engaging Black Friday post using stop-motion to depict their overalls transitioning from leisure to work in an instant.

3. Leveraging User Content by Kulakinis

Strapped for a marketing budget? Utilize content created by your customers. Kulakinis effectively used such content in a series of posts.

4. Product Tutorial by Natasha Denona

Natasha Denona’s Instagram Reel demonstrated the application and blending of their eyeshadows, offering potential buyers a real-life glimpse of the product.

5. Product Demonstrations by Erin Condren Design

Erin Condren Design’s Black Friday posts included detailed demonstrations of the customization options and designs available in their planners.

6. Highlighting Offers by Lululemon

@lululemon Prepare the cart. Get a move on our best Black Friday scores before they’re gone. #lululemonwhatsnew #blackfriday2022 #lululemonblackfriday #wemadetoomuch#greenscreen ♬ original sound - lululemon

Lululemon’s TikTok post straightforwardly presented their Black Friday deals.

7. Walmart's Deal-Centric Approach

@walmart Shop NOW! 🚨 New #BlackFridayDeals are 🔥LIVE.🔥 Don’t miss these SAVINGS! 🤩 Tap the 🔗 in our bio. #DealsForDays ♬ original sound - Walmart

Walmart’s TikTok video for Black Friday focused solely on showcasing their special offers.

Crafting a compelling Black Friday social media strategy involves a mix of visual appeal, creativity, and strategy. 

Quick Tips for Promoting your Business or Personal Profile during Black Friday:

  1. Create Teasers Early: Start posting teasers about your Black Friday deals a few weeks in advance. This builds anticipation and keeps your audience engaged.
  2. Use Attractive Visuals: Design eye-catching graphics or short videos to grab attention. Highlight your offers and discounts clearly.
  3. Leverage Hashtags: Use popular Black Friday-related hashtags (#BlackFridayDeals, #BlackFridaySales) to increase the visibility of your posts.
  4. Collaborate with Others in your Industry: Partner with people in your industry on social media who can promote your products to a broader audience.
  5. Exclusive Offers for Followers: Provide special deals or extra discounts to your social media followers to encourage loyalty and shares.
  6. Engage with Your Audience: Respond to comments and messages quickly. Engaging with your audience can increase trust and interest in your brand.
  7. Flash Sales or Limited Time Offers: Create urgency with time-limited offers or flash sales during the day to drive quick decisions.
  8. Share Customer Testimonials: Post customer reviews and testimonials about your products to build credibility.
  9. Countdowns and Reminders: Use countdowns leading up to Black Friday and send reminders on the day to keep your audience informed.
  10. Leverage Stories and Live Streams: Utilize Instagram Stories, Facebook Live, or similar features to create real-time engagement and showcase your products.


Remember, Black Friday is a crucial time for shoppers and retailers alike. Ensure your products are featured prominently on social media. Multibrain will keep you up to date on the latest trends, social media updates, and social media strategies. And it’s easy! Subscribe to Multibrain’s FREE weekly Brainfeed Newsletter!

Contact Us

Fill out my online form.

Let's Connect

Fill out my online form.