Cross Posting vs. Repurposing Content: What’s the Difference and Which is Right for You?

As someone who has a vested interest in promoting yourself or your business, you know the importance of having a strong social media presence. But with so many platforms to choose from and so much content to create, it can be challenging to keep up with the demand. That’s where cross posting and repurposing content come in. But what’s the difference between these two strategies, and which one is right for you? In this blog post, we’ll break it down and provide some guidance on how to choose the right approach for your needs.

Cross Posting: What It Is and How It Works

Cross posting refers to the practice of sharing the same piece of content across multiple social media platforms. For example, you might create a blog post and share it on your website, as well as on your Facebook, Twitter, and LinkedIn pages. Alternatively, you might create an Instagram post and share it on your Facebook and Twitter accounts as well.

Cross posting can be a great way to maximize your reach and get your content in front of as many people as possible. It allows you to tailor your content to different audiences and take advantage of the unique features and strengths of each platform. For example, you might use Instagram to showcase visually appealing product images, while using Twitter to share quick tips and insights.

However, cross posting does have some potential drawbacks. One is that it can come across as spammy or repetitive if done too often or without enough variation in the content. Additionally, it can be time-consuming to create multiple versions of the same content for different platforms.

Repurposing Content: What It Is and How It Works

Repurposing content, on the other hand, refers to the practice of taking a piece of content and using it in a different way or format. For example, you might take a blog post and turn it into an infographic, or take a video and turn it into a podcast.

Repurposing content can be a great way to get more mileage out of your existing content and reach new audiences. It can also save you time and resources by allowing you to create new content from existing assets.

However, repurposing content also has its potential downsides. One is that it can be more challenging to adapt content to different formats or platforms than simply cross posting it. Additionally, it may not be as effective at targeting specific audiences or taking advantage of platform-specific features.

Choosing the Right Approach for You

So, how do you decide which approach is right for you? Ultimately, it depends on a number of factors, including your goals, your audience, and your available resources.

If you’re looking to maximize your reach and take advantage of the strengths of different platforms, cross posting may be the way to go. However, make sure to vary your content enough and use each platform in a unique way to avoid coming across as spammy.

If you’re looking to save time and resources, or if you want to target specific audiences or take advantage of platform-specific features, repurposing content may be a better fit. Just make sure to adapt the content effectively to the new format or platform to maximize its impact.

In some cases, a combination of both approaches may be the best option. For example, you might cross post some content across multiple platforms while repurposing other content for different formats or platforms.

Whichever approach you choose, it’s important to track your results and adjust your strategy as needed. Using Multibrian’s platform, you can easily track all your analytics for multiple platforms in one place and maximize the reach of your content. Pay attention to which types of content perform best on which platforms, and make adjustments accordingly. With the right strategy and approach, you can effectively reach your target audience and maximize your impact on social media.