Exciting Things to Try on Instagram in 2023

If you’re feeling a little bored on Instagram, that’s totally normal.

But it doesn’t have to be the end of the road. You and Instagram can still have a long-term, loving, fulfilling relationship—you just need to put some effort into it.

From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros.

Here are a few ideas for spicing things up:

1. Turn photos or Stories into Reels

Instagram is a video-sharing app, but it’s not just for selfies anymore. Video has become the new queen of Instagram, and with a little creativity and some of your favorite music, you can turn your photos into Reels.

Reels are videos that are designed to showcase an artist’s personality or style — think Drake dancing in his kitchen, or the Chainsmokers talking about their favorite music.

You don’t have to be an expert videographer to make Reels: a little music and a carefully clipped slideshow goes a long way. You can also make Reels out of existing Stories or story highlights.

2. Post a detailed photo dump

Photo dumps are a new, fun way to share your life.

They’re not just for creating more content on Instagram! They can be a way to show off your life in a new light, or even just talk about the things you love.

So if you’ve been feeling like your photos aren’t getting the love they deserve, try posting one that acts more like a highlight reel or life update—they can be just as engaging and easy to create as regular content, so there’s no pressure to be funny.

Here are some ideas:

  • A photo dump from your trip to the beach (or wherever)
  • A photo dump from a trip to the grocery store with friends (or alone)
  • A photo dump from an event or party that you attended

3. Make behind-the-scenes content

When you share your process on social media, it’s not just about the finished product. It’s also about showing how you got there.

That’s why we believe sharing your process is such a powerful way to connect with your followers. You can show them what it takes to make a candle or shoot a video or photograph—and to do it well!

And while it might seem like an extra step, sharing your process actually helps you make more content in the long run: By sharing how something was made or shot, you’re able to double the amount of content you’re making because your followers will be more interested in seeing it themselves.

4. Convince your family to get involved

Authenticity is more important than ever on social media. Consumers want to know that the brands they follow are real people, not just facades. 

One creative way to make your personal brand’s social media presence more genuine is to show a more personal side of it: for example, what your family thinks.

Of course, this strategy isn’t for everyone (and not everyone’s dad is thrilled to be on-camera) but if your loved ones are game, it’s a fun—and funny—way to share more of who you are.

For even more content ideas heading into the new year, follow us on Instagram, where we share tons of content ideas and tips.

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