We’re a fast-growing software company defining the outer edge of what’s possible with social media as a small-business accelerant. We’re a little obsessive — in a good way — stressing over inventing tools that independent business people can use to convert social media engagement into actionable business development. In short, we turn feeds into leads. But here’s the other thing. We’re also a little obsessive about simplifying our software so that ANYONE can use it. We try it on our great aunts and other people who think email is pretty avant-garde.