We’ve all been there: just posted something new on social media and there are barely any likes and no comments. It’s disappointing and certainly discouraging. But here are three ways to get out of that slump and have the comments rolling in.
1. Use target hashtags.
Hashtags on social media (#something) are a key way for business owners to engage with new potential fans. You want to make sure you’re using hashtags that are relevant to your niche but also not too long. Don’t use hashtags that are full sentences, i.e. “#justwenttothebeach” because no one is going to be searching for those specific words. Instead use “#beachday” or something along those lines which is likely to give your post more attention. However, don’t use hashtags that are over-saturated. This means if you type in a hashtag, for example “#style” and you see it has 331 million posts, you may want to use something more specific, like “#styleideas” which only has 238,000 posts, so you have a greater likelihood of being viewed.
2. Pick specific days and times to post.
Developing a post schedule is essential to building engagement. Your fans need to know what to expect from you and when. If you commit to a schedule, they will expect your content on certain days and begin to look forward to it, and they will be more likely to engage with your content. But if you aren’t posting regularly, they will be more likely to unfollow or unlike. Although be careful not to fill your feed with random posts just to post something. Make sure your content is interesting, engaging, and relevant to your followers, so you aren’t boring them.
3. Use interesting and branded content.
Post about your life but also throw a little bit of your brand in the mix! If you want to post an inspirational quote graphic, see if you can insert your brand logo along the bottom. Or post a flat lay with some of your favorite fall essentials but include one of your products. Little details that incorporate your business into everyday life will help you relate to your followers. They will be more likely to engage with your posts if they become familiar with your brand and what you’re all about.
Next time you see a flat line in engagement, come back to these tips and have a little refresher. Revamp your strategy and make sure you’re actively engaging on social media too. A little extra effort can go a long way.