Social media marketing is a great way to reach new audiences and generate leads. The first step in implementing a social media marketing strategy is creating a Twitter marketing strategy.
If you’re considering using Twitter as part of your marketing strategy, it’s important to understand how the platform works and why it can be so useful before diving in. And it will help you create an effective social media marketing strategy that gets results.
The first step is understanding the ins and outs of Twitter so you know what makes sense to post and how to make the most out of each post. Then, once you’ve got a solid grasp on how to use these tools, it’s time to take action. Use our guide below – with its easy-to-follow step-by-step checklist – to create your own Twitter marketing strategy that gets results.
Does your organization already have an existing Twitter account, or maybe more than one? Your first step should be documenting all existing accounts and which team member has been responsible for them. Remember to check for a Twitter Professional account as well as regular accounts.
Audit Your Accounts
Once you have your list, conduct a thorough review of all the accounts you find. Collect information like:
– How often does this account tweet?
– What’s the engagement rate?
– How many followers does it have?
It’s important to be realistic about what kind of results these accounts can deliver for your organization. If the audience for your brand is primarily interested in technology news or sports updates, then you might have an audience that only follows tech news accounts or sports updates accounts on Twitter.
If that’s the case, then we advise focusing on a smaller number of high-quality accounts that share relevant content and engage with their followers regularly because they will be more likely to convert into customers or sales leads if they get more exposure from engaging with these accounts regularly than they would by interacting with just one account at a time over time period where there’s no overlap between
Set Goals
If you want to be successful on any social media platform, you need clear, measurable goals. There’s no way to know if your strategy positively impacts your business unless you understand what you’re trying to achieve.
You want to create SMART goals: Specific, Measurable, Attainable, Relevant and Time-bound. So “going viral” doesn’t count. These goals should align with your high-level business objectives and be broken down into measurable indicators of success.
Let’s take an example: Say you have an online store where people can order products online in bulk. You could set a goal like “increase the number of customers who order products online in bulk by 10% every month” or “increase the number of orders placed each month by 5%” depending on how much time and money it would take for you to meet those goals
Check out the Competition
If you want to be super savvy, create a private Twitter List of your competitors so you can see what they’re tweeting and discussing in real time.
You know what they say… keep your friends close and your enemies closer.
While it might feel sneaky, don’t forget to review the Twitter accounts of your industry competitors. Analyzing their social media can help you refine your own by revealing weaknesses or gaps in their strategy and ways that you can distinguish yourself.
Create Guidelines
When you’re managing a social media team, there’s a lot to keep track of. You need a social media style guide to keep your communications clear and consistent. Guidelines also help you onboard new team members and prevent mishaps and mistakes on social media.
Your guidelines should be shared with everyone on your social media team and may include elements of your overall brand style guide, like your tone and details about your audiences.
But it should also be specific to how you use social accounts, including Twitter, with details like:
- Branded hashtags and how to use them
- How and where you use emojis
- How to format links
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