How to Create an Instagram Business Account or Switch to One

Do you have an Instagram account for your business? Well if not, this is something you definitely want to consider. An Instagram Business Account gives you access to features which can help you better market your business on the platform, which other Instagram account types may not offer. Here’s a guide on everything you need to know on getting an Instagram Business Account set up… 


How to create an Instagram Business Account

  1. Go to Instagram via the mobile app.
  2. Click Sign up for an account through your phone or email.
  3. Instagram will then take you through the steps needed to set up your profile.
  4. Once you’ve set up your Instagram profile, click the icon below found in the upper right corner of your Instagram profile page.Tap the Three Lined Icon at Top Right
  5. Next, click Settings.
  6. Scroll down and click Account from the list.
  7. Scroll to the bottom, and click Switch to a Professional Account.
  8. Follow the prompts to set up your Professional Account.
  9. Then, when it asks “Are You a Business?” be sure to choose Business as your account type.
  10. You will then be prompted to enter in a bit more info. in order to get your Business Account all set up. Once you do so, you’re all set!


How to switch to an Instagram Business Account

Converting an existing Creator or Personal Account is a simple and reversible process.

To switch from a Personal Instagram Account to a Business Account:
  1. Go to your Instagram Settings.
  2. Click Account.
  3. Click Switch to a Professional Account.
  4. Follow the prompts, and when it asks you to select what type of Professional account your are, Business or Creator, be sure to choose Business.
  5. Complete your Business profile.
To switch from a Creator Account to a Business Account:
  1. Go to your Instagram Settings.
  2. Click Account.
  3. Scroll down, and click “Switch Account Type”.
  4. Click Switch to Business Account.


Why would I want an Instagram Business Account?

Creating or switching to an Instagram Business Account is most likely best for your business. See below for the main benefits of an Instagram Business Account.

  • More call-to-action buttons: With an Instagram Business Account, you have the option of adding more call-to-action buttons on your profile such as the ability to add your website and contact info.
  • The option to promote your posts as ads.
  • The ability to add Instagram shoppable posts.


Source: Donawerth, Sarah. “Instagram Creator vs Business Account – What’s the Difference?.” notification,



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