A content series is an excellent way to turn one idea into a fascinating 4-part story. This article will explain what it is, why you should create one, and how to do it.
What is a content series?
A content series is a group of related pieces of content published in a specific order. This can include blog posts, videos, podcasts, infographics, or any other content used to engage and educate an audience. The key is that it is a cohesive collection of content that builds upon itself, creating deeper understanding and engagement with the topic at hand. Readers follow entries starting with a broad introduction to the subject, and then expand their knowledge with each entry. A content series therefore allows you to deliver more comprehensive information that you would be able to cover with a single post.
Why create a 4-part story?
A multi-part story can be a powerful tool for businesses looking to build relationships with their audience. By providing a consistent stream of valuable information, companies can establish themselves as thought leaders in their industry. Crucially, it lets you deliver more detailed information that you could not otherwise communicate to your audience.
Additionally, it can be a great way to increase your brand’s visibility and drive traffic to your website. Publishing new content regularly will help you to maintain a strong presence on search engines and social media, which can help you reach new audiences and increase your overall visibility. Once you have hooked somebody in with your first post, they are more likely to come back and finish the rest of the series. If you create a 4-part series and post once a week, readers regularly visit your site for a whole month. A detailed content series can also serve as evergreen content that continues to drive traffic to your site.
How to create your 4-part story
Research your audience
Before you can create your story, you need to understand who your target audience is. Consider their needs, interests, and pain points, and use this information to guide your content creation process. Look at the existing content and measure engagement metrics. See which topics are most popular, and check comments to see which areas people are most interested in learning more about.
Choose a topic
Once you have a clear understanding of your audience, you can begin to choose a topic. This is the single idea that you will eventually turn into a 4-part series. Don’t worry about the 4 separate posts too much at the moment, just identify a topic that your audience is interested in.
Create an outline and produce content
Now that you have chosen a topic, you can create an outline for the series. This is where you need to think about the different subcategories within that topic, so you can break the idea into a 4-part series. You should follow this basic structure:
- Establish authority and give a general overview of the series
- Give a foundational lesson
- Share a detailed tutorial
- Add value and drive traffic to additional content
So, what does this look like in practice?
Say, for example, you wanted to create a content series about PPC ad campaigns. Your first post would explain what PPC ads are, why they’re beneficial, and some of the challenges that businesses face. You also need to write about your expertise with PPC campaigns and explain why your content series will be better than others.
The second post should give an overview of the steps involved in a PPC campaign. Writing the perfect ad, researching keywords, and managing your bidding strategy. You won’t go into detail about how to do these things, just what they are and why they’re important.
The third post is where you share your tutorial. This will be a step-by-step guide on writing ads, researching keywords, and how bidding works. Now that the reader understands these concepts, they can learn the nuts and bolts and how to apply it to their own business.
Finally, your fourth post summarizes all the key points from the first three installments, with some additional tips. You can also direct people to other content. Perhaps you have a detailed post about keyword research? Maybe you’re going to write more blogs about bidding strategies? Link to these posts to drive more traffic.
Promote your content
Once your content is published, it is important to promote it to reach a wider audience. Use social media, email marketing, and other channels to share your content and encourage others to share it.
Your 4-part content story is an effective way to build relationships with your audience, increase visibility, and establish credibility. By following these steps, you can create content tailored to the needs of your audience and aligned with your overall business goals.
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