How to Prepare Your Online Business for the Holiday Season

Jingle bells are ringing, we’re decking the halls, but have you made sure your Facebook online business is ready for the holiday season? With Black Friday coming up right around the corner, holiday shoppers will be in full swing and you want to make sure your business is easily accessible, accurate, and prepared.


1. Give your page a refresher

Make sure your page is up to date with the correct contact information, working hours, and services offered. Customers should be able to look at your page and have clear expectations of what you’re offering and how to reach out about purchasing or questions. Some important aspects to make sure are in order are the category that you have sorted your page into, as well as making sure you have a button on your page so customers can easily reach you.


2. Get in the holiday spirit

Update your content! Make sure your profile and cover photos are applicable to the holiday season, and get customers excited about the new products you’re offering. Upload a variety of recent images of your products so customers can get a well-rounded view of their options. Also make sure to have Recommendations enabled so that customers can share your business with their friends!


3. Consider reaching out for additional help this busy season

If you’re feeling overwhelmed for the holidays, an extra helping hand might be in order. Facebook offers a great way to share job postings attached to your page. Describe the job thoroughly and create questions that are custom to what you’re looking for. You can even boost your posting to reach a wider audience. Learn more about job postings here.


4. Organize and plan accordingly

Maintain a content calendar for the holiday season with all of your posts lined up and organized. Planning your posts and scheduling them is another good way to stay on top of advertising in a low-maintenance way. Staying active on social media during this busy season will keep your business in the forefront of your customer’s minds (and feeds). Organizing and planning when and what you’re posting will be sure to attract more people to your business.


Hop onto your page now and make sure you’ve followed these steps and prepared for the holiday shopping season. Then sit back, take a sip of your hot cocoa, and let the business come flowing in.


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