Instagram Brings Back Chronological Feed to All Users

Instagram has heard the feedback loud & clear, and it’s finally here: the chronological feed option!

After Instagram’s original announcement that they would be bringing back a chronological feed option in December, the option has finally popped up on all users’ Home pages.

At the top of each user’s Home page, where you see the Instagram logo, there is now a drop-down arrow with two feed-view options for users to select from.

  • Favorites: This allows users to display posts from accounts they add to their “Favorites” list. You can add up to 50 accounts as Favorites, which prioritizes their content in chronological order in your Home feed.
  • Following: This option is the one that most closely resembles the chronological feed most of us remember from Instagram’s launch. This option allows users to see posts from only accounts they are following, in a chronological timeline.

Most important to note is that both options will show users posts in chronological order – no algorithm interference involved. 

The biggest downfall of the update? You can’t set either option as your “default” Home feed when you open the app. You will need to manually select the feed display you’d like to see each time you open Instagram.

Realistically, Instagram knows that most of its users won’t “flip the switch” to the chronological feed every time they open the app. This means that their algorithm-based Home feeds will still be dominant, but the feed display options make users feel that they can be in control of the content they see on Instagram.

What do you think? Will you use the Favorites or Following feed display options?

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