Crafting a strategic approach to Instagram SEO is essential for marketers, especially as Instagram’s popularity has surged past platforms like Twitter and LinkedIn.
Using SEO for Instagram is the pathway to tap into billions of potential engagements and interactions with your brand. The beauty of it is that you can leverage similar SEO techniques that you’ve been using for website content to fuel organic growth on your Instagram.
Consider Instagram as a distinct search ecosystem. It comes with its own integrated search capabilities, making it akin to a micro-Google. In this guide, we will delve into 10 SEO strategies that align with Instagram’s algorithm, enhancing your reach.
Elevate Your Instagram Gam: Refine Your Instagram Profile
Your initial move towards amplifying your Instagram presence should be refining your profile. Merely driving users to an unoptimized profile won’t yield long-term benefits. Here are some key steps to enhance your profile:
– Set your profile to public.
– Opt for a vibrant and brand-aligned profile picture.
– Adopt a memorable and easily searchable @Username.
– Have a business name that users can effortlessly search.
– Register for an Instagram Business Account.
– Embed a clickable link in your bio.
Why this is crucial: Setting these foundational elements right is vital before diving into deeper SEO layers. Once you’ve got these aspects nailed down, you can delve into more intricate optimizations.
Integrate a Core Keyword
Your display name and @username are prime spaces for embedding your central keyword. This ensures that when users input related searches, your profile has higher chances of appearing, elevating your visibility.
For instance, if you run a bakery, when Instagram users are on the hunt for delightful pastries on their feed, they might input “bakery” in their search. By incorporating this keyword in your display name and @username, you enhance the chances of emerging in the recommended account listings.
Incorporate Supportive Keywords
With the core keyword in place, the next step is leveraging supportive or secondary keywords. These are terms or topics that revolve around your main keyword.
For a “bakery”, secondary keywords could encompass terms like “muffins,” “bridal cakes,” “pastry delights,” and so on.
Align Hashtags with Keywords
Post optimization is a continuous endeavor and deserves consistent effort. Realistically, most users might not seek you out directly; they might stumble upon you via a post’s hashtag.
Therefore, every Instagram post you craft should possess its distinct hashtag strategy, where these hashtags mirror secondary keywords.
Ready to master Instagram and stay ahead of the curve? Follow Multibrain on Instagram for real-time insights and actionable tips. And don’t forget to subscribe to our free weekly newsletter. By doing so, you’ll receive the latest best practices, strategies, and trends for Instagram right in your inbox. Elevate your Instagram game with Multibrain today!