So, you’ve got something to say. Or maybe you’ve got something to sell. And even better, you’ve got a cache of content all ready to get your business noticed…now what? It’s time to build a content map. That is, it’s time to decide what sort of path you want to lead your followers down to make those sales.

A content series is an excellent way to turn one idea into a fascinating 4-part story. This article will explain what it is, why you should create one, and how to do it.