Did you know that 4.89 billion people will use social media in 2023? No wonder social media has become the most popular aspect of our digital lives. However, you risk falling behind your competitors if you own a business and don’t establish and promote your brand on social platforms. Learn how to nail your social media promotion strategy below.
Why promote your business on social media?
With a well-defined social media strategy, you can expand your reach, build a loyal following, and create a solid online presence.
Social media offers various benefits for businesses, such as customer engagement and feedback, letting you connect with your audience and monitor conversations related to your brand. Additionally, these platforms provide opportunities for network marketing, advertising, promotional giveaways, and mobile applications that can help you attract and retain customers.
Identifying your social media goals is crucial.
- Do you want to drive traffic to your website?
- Are you looking forward to promoting your products and services?
- Do you want to leverage social selling to build customer relationships and drive sales?
Note that having multiple social media goals for your business is perfectly fine. Above all, you want to do what works for you.
How to promote your business on social media
After defining your social media goals, the next step is to explore the strategies that can help you achieve them. Here are five ways in which brands can navigate the social media space:
Embrace the power of video content
Video content gives your brand a voice and enables you to respond promptly to stories, consumer interactions, and relevant viral content. Therefore, you should create short videos for online posting. Answer these questions before you start making videos:
- Who is your targeted audience?
- What do they like watching?
- What are your competitors posting online?
- What are the social media platforms you would target?
Brainstorm ideas with your team, and remember that people have short attention spans — so make those videos enjoyable. To create engaging videos, you should share a compelling story, be informative, and focus on quality production.
This video from Airbnb tells a story about the magical side of Paris and offers travelers a way to live like locals.
Use social selling to drive sales
Social selling establishes relationships with potential customers via social networks. It also helps brands gain valuable insights into customer behavior and preferences, which can inform their sales and marketing strategies.
An excellent example of personalized social commerce is Sephora’s “Fragrance IQ” quiz, which involves a short series of questions to help individuals identify perfumes or colognes that match their preferences.
Collaborate with influencers
Customers tend to place greater trust in social proof and recommendations from actual individuals than in brand advertisements. So, leveraging influencer partnerships is an excellent way to promote your business.
Dunkin’ boasts 3 million followers on TikTok and 21.3 million likes, thanks partly to its effective influencer marketing strategy. The company partnered with Charli D’Amelio, the most followed TikTok creator with millions of followers. A viral campaign created with Charli helped the company increase sales and app downloads considerably.
Actively engage with your audience
Businesses can establish a relationship with customers by engaging with the community. So, ensure you respond to customer comments, interact with the latest stories, share positive feedback, and promptly reply to messages. This approach enables businesses to reach customers on their preferred platform and build a connection with them.
Social media provides an incredible opportunity for businesses to expand their reach and grow their brand. While it may seem daunting to get started, the benefits of doing so far outweigh the initial discomfort. If you’re just starting, focus on one or two social media platforms to grow your audience. Then, build a strong social presence on those channels before expanding elsewhere.
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