The Budget-Friendly Guide to Creating Engaging Video Content

We’ve said it before, and we’ll say it again… video content gets views. Whether or not the video is short–like a gif, an hour long, or Live, social media is loving video content. Studies have shown that videos get 12x more shares than text and link posts combined. No matter what platform you’re using, you should strive to include engaging video in your feed.


However, often it is easier said than done. Making video content can be expensive. A quick Google search can demonstrate that video production is definitely out of the average creator’s price range.


Luckily, here at MultiBrain we’ve compiled a list of the 4 best ways to make rockstar video content on a penny-saving budget.


1. Find a video maker and editor that works for you

A lot of the expenses related to video production come from finding someone to film the content and having it edited in a way that is cohesive with your brand.


Therefore, it is essential that you find a video tool that you can work with to minimize the stress and cost to you. Most video tools will offer templates that you can customize to fit your design and message. For example, during Christmastime, you can find video templates that are themed for the holidays.


One of these tools: provides a wide template library that you can access and edit to suit your needs. You can also search for by keyword for specific videos.


2. Invest in basic video-making tools

If you want to make video a staple of content for your brand, investing in the basic necessities for effective video-making is key.


While there are a lot of tools that are interesting and helpful, here are the four materials that are essential:

  • Digital camera (or a newer smart phone): You want to make sure your videos are crystal-clear quality. Ensuring that your filming device is new and updated is important.


  • Microphone: most built-in microphones are not as high quality as you might think. Investing in a separate microphone just for video production will ensure clear sound!


  • Tripod: To keep your camera (or phone) still while you’re filming


  • Lighting Kit: You want your fans to be able to see your video, so make sure you have tools to fix the lighting if it’s not up to par.


These are all certainly long-term investments, and only one you need to make if you are planning on filming your videos on your own.


3. Use your smartphone to film

Today, smartphones are just as good–if not better–than digital cameras when it comes to filming. Especially with the release of the iPhone 11’s Ultra Wide Camera you may have all the tools you need for a showstopping video already.

Smartphones are great for producing video content that is authentic, candid, and easy to relate to. However, we wouldn’t recommend using your phone to film advertisements or marketing projects.


If you have an iPhone, you can use the built-in app iMovie to edit your videos. Or you can download an independent app such as Filmora to create special effects for your videos.


4. Keep it simple

The most important thing to remember if you’re filming on a budget is that you’re on a budget.

No one is expecting marching elephants, a thousand butterflies, or pyrotechnics. Most fans want to see a video that catches their attention, peaks their interest, and looks good.

Whatever message you want fans to take away from your video content should be as clear as possible. Don’t make your fans guess the purpose of your video. The reasons for being clear in video production are two-fold:


  1. You can ensure that your fans are taking away the right message
  2. You save money.


The more simple you are, the less expenses you have. It doesn’t cost a fortune to create something amazing.


What do you think of our tips for a budget-friendly video? Let us know in the comments below!

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