The Ultimate Guide to Creating Memes on Instagram

One does not simply make memes without a plan… but that’s what we’re here for!


Ever wondered how people on Instagram create those hilarious and trendy meme graphics on social media? While there are so many options for creating memes, we’re going to break down how to use an app you are already using to create the next viral graphic: Instagram!


But first: why use memes?


How do memes play into your personal branding strategy?


Here are our top three reasons to incorporate memes into your social media:

  • Relevance: Memes allow you to easily connect with a wide audience of demographics – everyone can relate to a good meme!

  • Low Lift/High Gain: Through our tutorial, you’ll see that memes take just a few minutes to create! However, the impact and potential reach are so much larger – making it an easy way to boost engagement!

  • Brand Awareness: There are so many benefits to jumping on a trend early, but one of the most important is the brand awareness that comes with being current. More eyes on your product = more sales!


How to Use Instagram Stories to Create Memes


#1. Find your Image!

There are a lot of ways to find common meme images, and sometimes Googling is the best way! If you know the title of the meme image (for example, Change My Mind or Arthur) start by searching that, or freestyle and use your own image that feels authentic to your brand or message.


#2. Upload your image to IG Stories


Upload your chosen meme image to Instagram Stories, just like you would any other image! Click the plus sign in the top right corner of your Home page, then “Story,” and then select the image from your camera roll. If needed, pinch the image to fit the screen. If you have a square photo, you can always crop it later to repurpose into a Feed post!


#3. Add Text


The most popular (and successful) memes feature text both above and below the main image. If there’s a specific text format for a trending meme, try your best to imitate that – for example, the Guy Looking Back meme usually features white text boxes which you can easily recreate with the background color tool for IG Story text.

To create just a standard meme text format, you can use black text highlighted in white, or make the background color white and use black text.


Canva also offers great templates for creating your own memes, if IG Stories aren’t really your thing.


What memes will you create? Let us know in the comments!

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