What is Social Listening and Why It Matters

You can’t succeed in social media without listening.

In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year.

Social media listening allows you to build a solid understanding of exactly how customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time, as long as you know how to access it.

But if you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business.

What is social listening?

Social listening is a highly effective marketing strategy. It can help you track mentions of your brand and competitor brands on social media in real-time, giving you valuable insights into how customers feel about your products or services, what they’d like to see from you in the future.

But social listening isn’t just about tracking mentions of your brand. You can also use it to track trending content, sentiment analysis on topics related to your business, and even competitors. This intelligence can be used to inform everything from marketing and product strategy to customer service and support, helping you make smarter data-driven decisions that will have a positive impact on your business’s bottom line.

What’s the difference between social listening and social monitoring?

If you want to stay on top of the latest trends and see what people are saying about your brand over time, you need a social listening strategy.

While social media listening is a proactive way to track, analyze, and respond to online conversations, social media monitoring is more reactive. It looks at specific brand mentions and sends alerts whenever your brand is mentioned online.

Social monitoring can be useful for quickly responding to any negative sentiment or complaints but it doesn’t give you a big-picture view of what people are saying about your brand or industry.

Social listening on the other hand gives you a complete overview of all online conversations related to your brand, products, industry and competitors. This holistic approach provides valuable insights that can help you make strategic decisions about your marketing and social media strategy.

How can a social listening strategy help your business?

If you’re not using social media listening, you’re creating your business strategy with blinders on. Real people actively talk about your brand and your industry online. It’s in your best interest to know what they have to say.

Simply put, if you care about your customers, you care about the insights you can get from social listening. Here are some of the ways social listening can benefit your business.

  • Understanding your audience
  • Business and product intelligence
  • Crisis management
  • Customer relationships and acquisition
  • Competitor and industry trends

Once you know what you want to listen for, it’s time to start using some social listening platforms. In the Multibrain platform, you can track and manage comments, likes, and other engagements for all platforms in one place! Our platform makes it easy to use social listening and grow your business and your following.

If you are looking for ways to stay up to date on the latest social media trends, subscribe to our weekly newsletter!

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