Why You Should Be Using Pinterest for Your Business

Pinterest tends to be overlooked when it comes to social media marketing. However, Pinterest is one of the top social media platforms, and you want to ensure you’re marketing on there as well. Using and promoting on Pinterest will help you to grow your audience, as well as your brand presence. This is why we’ve highlighted below the benefits of Pinterest for your business, as well as how you can use our platform to schedule out content to your Pinterest profile.

The Benefits of Using Pinterest

Builds personal connections with your customers

Pinterest allows you to easily build a more personal relationship with your customers. You can do so by viewing customers, or potential customers, boards and finding similar interests. Then, you can either repost or comment on their Pins to show them your interest. This will help you build a stronger relationship with your customers, and can lead to more customer loyalty.

Increases reach

Why not post to an additional social media platform? Those who are on Pinterest may not be on Facebook, Instagram, or Twitter, so post to Pinterest as well to ensure you’re reaching your full audience. And with our platform, you can schedule posts out to your Pinterest profile with just the click of a button. Posting to Pinterest can also increase your chances of your posts being shared, leading to potential new customers.

Helps drive traffic to your websites 

Pinterest can be a great way to drive traffic. Pinterest has an option for you add a link to any of your Pins, so that when anyone clicks on your Pin, they will be directed to the link you put in. That being said, you can add your website link to your Pins. This will easily drive more people to your website, and can lead to more sales.

Allows for visually pleasing content

Pinterest is the social platform that is all about images and the visual appeal. You can take advantage of this, and reach new customers through high quality, aesthetically pleasing images which can be easily sourced from the Content Library! Or to spice things up, use our Canva integration feature to create your own unique images to get the attention of possible new customers.

Allows you to get fun & real

Pinterest can be a great way to humanize your brand. For example, you can create boards with your content, as well as re-pinned content from your customers. You can even share content from your personal blog to Pinterest. This helps you be more relatable, and allows your customers to see you’re more than just a business.

Connecting & Posting to Pinterest Through Our Platform

As mentioned above, you can use our platform to easily schedule out content to your Pinterest profile. In order to do so, see the steps below.

First, connect your Pinterest profile to the platform. 
  1. Make sure you’re logged into your Pinterest account on another tab in your browser.
  2. Then, go to the platform, click Settings > Connections.
  3. Scroll down to Pinterest, then click “Connect Now”.
  4. Follow the prompts, and give the app access to connect to your Pinterest profile, then you’re all set!
Next, start scheduling posts.

Now that you’ve connected your Pinterest profile to the platform. You can easily schedule out any posts from the Content Library, or your own posts, to your Pinterest profile.

When you go to post through the platform, under “Set Up Your Post”, you’ll now see your Pinterest profile which you can select and schedule out the post to.

We hope the information we’ve outlined above helps you get more comfortable in marketing on Pinterest, as this can help you tap into a market you may not find on other social platforms, and thus, further expand your business. Happy Pinning. 🙂

Source: “6 BENEFITS OF USING PINTEREST FOR SOCIAL MEDIA MARKETING.” USDATACORPORATION, 18 March 2021, www.scribbr.com/plagiarism/types-of-plagiarism/.

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